We are asked these questions more and more, though not in quite those words, now that the General Data Protection Regulation is in effect. Does this make us more aware or concerned about sharing our personal data?
The number of Nordic respondents who believe that the companies they interact with online use their personal data "all the time" is up by 5 percent, to a total of 33 percent. Together with those who believe their data is being used “most of the time,” they make up three-quarters of the Nordic respondents. Two-thirds even believe that companies share their personal data with third parties, up from about 60 percent last year. About two-thirds report being either “very” or “fairly” concerned about how companies use and store their personal data and almost three-quarters are concerned about how companies share that data with third parties. In contrast, more than half of Nordic consumers accept terms and conditions “always” or “almost always” without reading them.
WhatsApp was quite popular among respondents, with 43 percent having used it, yet only 36 percent of respondents believe they are sharing their phone number with companies online. Looking at the number of people who share their name (49 percent) or their email address (50 percent) online, and the number of Facebook users (75 percent), a similar disparity is obvious.
Protect data with a PIN
More than three-quarters of smartphone owners use a PIN or password and 45 percent use fingerprint recognition, with the remaining biometric methods stuck in the single digits. In addition to this increase, the number of people using no authentication methods has decreased year on year as well.
While consumers are concerned with how companies use, store and share their personal data, that concern does not always translate into action: The survey shows that some consumers are failing to read terms and conditions before accepting and do not know what personal data they are sharing with companies online. However, people are taking steps to protect the personal data they are storing on their mobile phones, which in many cases includes financial and banking information.
33% of Nordic consumers believe that the companies they interact with online use their personal data "all the time"
73% are either “very” or “fairly” concerned about how companies share their personal data with third parties
52% of Nordic consumers accept terms and conditions "always" or "almost always" without reading them
46% believe they are sharing their email address with companies online